Trying to get content for posts on Social Media can be a challenge. You want to show your businesses' products, but you have a hard time making it look professional. Here are 5 great tips to up your Product Shot game.
1. Take it outside.
Indoor light and distracting backgrounds can often make your product shot off-color or bland. Think about the product you are shooting. In the photo above it looked so much better to have the shoes outside. I brought a milk jug full of water that I poured on the ground before I took the shot to get a great reflection. This shot would have fallen flat indoors with poor lighting and no dynamics.
Parking your product by some natural light is probably one of the easiest ways to achieve a great photo.
2. Shoot With Natural Light
Whether you are shooting with a cell phone or a high end camera, the biggest contributor to great pictures will always be lighting. If you can use natural light it will always yield the nicest pictures. Put your product near a window to get your light. If the light is to harsh, put some sheer drapes or some type of diffuser over the window or light source
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Placing your products in an environment that suits them is key.
3. Think Contextually
When arranging your product and the elements you choose around it, think about where the product will be used, who it will be sold to, and what will attract the buyer. If you can capture a story with your picture you will have a better chance of selling that item. Try things like, putting a drink on ice, or a sports watch on a paddle board. Try to think of places or situations you would likely find your product in use.
Stage your photo with basic composition.
4. Stage Your Photo
To point to the subject matter and create interest sometimes it is good to use basic photography techniques like the "rule of thirds". Place objects around the subject, but keep the subject as the focal point. Sometimes it's nice to organically point to the object you are featuring.
Sometimes the best props are right under your nose.
5. Keep It Cheap
Sometimes the best props are right under your nose. Don't be worried about spending a lot of money. Use the textures around you. Instead of buying an expensive flash, use natural light with a curtain or even a thin white shirt over a window. Use some laminate that you have lying around to put the product on. Don't by a reflector when you can just go to the craft store and pick up a cheap white chloroplast board.
Summary:
I hope this helps you take your product shots to the next level. Remember, it's not the gear that you have, but the creativity that you take to the shoot that makes the biggest difference.
Remember, we are always here for you for all your photography, videography and Social Media needs. Call us today @ 780 808 3274