We have all heard the stats about how Social Media Marketing is the gateway for representing your brand in this current age, but what is really required to make it relevant?
Create a Familiar Look
Before you even worry about posting, make sure your look is consistent across all of your social media networks. Each social media network has a different layout, but making sure that your profile image and bio are consistent is very important. Whenever possible, these should match your web-site as well.
Create a Brand Personality
Making sure that you know your customer is important, but something that is often overlooked is what is your business' personality? Will you want to portray a sense of humor or maybe more of a serious tone? Will you want to respond or talk with "we" or "I"? There is no right or wrong approach, as long as it is consistent. Social media is about showing off who your business is, so try to incorporate it into your voice.
Post Consistently
Creating a consistent brand requires consistent posting habits. Nothing hurts a business more in social media than having an account that is not kept current and up to date. If a person searches your business and finds nothing current for a month or more, they could assume you have gone out of business, or worse yet, that you just don't care. Try to plan out posts in advance and have them relative to your brand.
Re-Purpose Content
Time is such a crucial element for any business. Re-purposing content that you find online and that you can spin into your brand image can be one great way of saving valuable time. Instead of researching fresh ideas that you will only use once, try to use photographs and information that you have used previously and recycle it into what will seem like a new idea or post. Also, linking outside information that is relative to your business will save you time.
Final Thoughts
Being consistent at anything in this life requires proper preparation, active experimentation and commitment by everyone who is involved. Make sure that anyone that may be a part of your social media strategy is trained to understand how to maintain your businesses identity. Remember, consistency creates trust, which makes consumers trust your brand and want to purchase from you.